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| Wednesday, January 15, 2025 | |
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| Changes include an expanded remit for CMO Drew Panayiotou, with Eric Gorli now president of its U.S. refreshment beverages division. Read the whole story |
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| While the home furnishings category may manage a slight comeback this year, Wayfair has more challenges than most. Read the whole story |
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| That curve is Peyronie's Disease. Endo's awareness campaign for PD is evolving, now focused on the importance of urology specialists. Read the whole story |
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| At the event's content sessions, we focus on the patient journey and the role that effective marketing plays along the way- from OTC, healthcare, telehealth, hospital selection and care, etc. More than ever a personal touch is required to match each moment of the journey. At this show, we will discuss all of the challenges and opportunities in the marketplace with our trademark combination of content, round tables and relationship building at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more |
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| Detroit Lions fan Keegan-Michael Key pitches Jim Beam's "7 Stages of Defeat Care Package," meant to soothe shock, denial, anger, etc. Read the whole story |
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| The spot shows how the E-Class adapts to its owner's habits and intuitively guides Banderas to some of this daughter's favorite places. Read the whole story |
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| At MediaPost's inaugural Planning and Buying Insider Summit we pay attention to attention - how it informs omnichannel media planning, how it gets measured, and how a range of emerging media are capturing the consumer gaze in new and deeper ways at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more |
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| Some stores ship nationwide, like New York's Davidovich Bakery, offering 10% discount for orders made on Feb. 15. Read the whole story |
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| Spots for this menswear company use big, disarmingly original dance and hand moves to convey the need to laugh and loosen up. Read the whole story |
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| Have you ever pulled out your phone while watching TV during a commercial break? Or maybe you are shopping for products you just seen on a commercial. As double-screening becomes more prevalent, there's a compelling need to understand how consumers interact with multiple devices-particularly their "little screens" (i.e., smartphones) while watching TV, their "big screens." Key takeaways: Identifying the screens that consumers use simultaneously and identifying what triggers consumers to shift from one screen to another. Understanding consumer multitasking behavior while watching their primary screen and their engagement with ads across devices. Understanding how the consumer path to purchase varies by device. Identifying best practices drive successful campaigns Click for more |
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