As cookies fade away, smart marketers are already finding new meaning and success in a medium-agnostic approach to context-based on first-party data and informed by nuance. Click for more
Adversity is the mother of innovation, especially if you have been a marketer in the QSR industry this past year. But as consumers flow ... Read the whole story
Last year, many media executives found themselves under increased pressure to adapt to changes in advertiser spend or suffer significant losses in revenue. Yet, nearly all (94 percent) publishers bounced back from revenue challenges by the end of 2020. Join Boostr on 6/8 at 1pm ET as they discuss what strategies were used, which ones publishers should double-down on, and what industry executives plan to focus on in the next six months. Register today!
The offering from CoreMedia Systems and Premium Media360 is similar to the ad-buying tools long available to general advertisers, they say. Read the whole story
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