"It's a sad day for American retail," says a consultant. "When you are in the retail business, it's all about newness. But Sears stopped innovating." Read the whole story
A series of TV spots is generating high ad awareness levels, utting the brand in a strong position as the critical Halloween holiday approaches. Read the whole story
Walgreens is running a marketing campaign, including TV spots airing throughout the season. Ads emphasize that vaccines are a way to protect those around ... Read the whole story
"This was our biggest campaign to date, including new media outlets for us," Lindsey Vanderbilt, Kopari director of marketing, tells "Marketing Daily." Read the whole story
Promotional cliches like "bleeding-edge" harm a company's credibility, according to Bospar's survey of 1,000 B2B U.S. "decision makers." Read the whole story
You are receiving this newsletter at [email protected] as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future you may opt-out here.
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
