"Qualtrics captures and analyses data on brands and products from real-time sources including social media and email," according to one report. Read the whole story
"It is clear that Chevrolet is trying to make some headway," TS Kelly, senior vice president of research for Alphonso, tells "Marketing Daily." Read the whole story
Dick's Sporting Goods is heading into the holidays with an ad meant to send parents scurrying for both Kleenex and their ping-pong paddles. Read the whole story
Anchored by the tagline "Gift Thoughtfully," the campaign includes TV, brand partnerships, digital video, interactive mobile units, digital display, social, print and contests. Read the whole story
Logitech, whose new Logitech G brand is the first mouse designed specifically for esports pros, will sponsor a Cheddar show devoted entirely to esports. Read the whole story
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