After standing aside in the fast-food chicken wars, McDonald's is testing a Chicken Big Mac. Introduced in the U.K. and Ireland in January, it ... Read the whole story
Blige stars in a PSA about women prioritizing their health that will be shown before her "Good Morning Gorgeous" tour performance. Read the whole story
The rapid shift in dollars flowing to ad-supported streaming TV has spurred new innovations - and it's enabling advertisers to deliver CTV (Connected TV) ads that are more dynamic, personalized and relevant than ever. Click for more
In the ad, a woman demonstrates how she can get live TV and on-demand together. "Football, Housewives," she says as she switches back and ... Read the whole story
Join the paid social experts at Reveal Mobile on Wednesday, Sept. 14 at 2 p.m. ET to learn how to run influencer marketing campaigns on Instagram and TikTok that generate sales and tie your paid media investments to in-store foot traffic. We'll share the secrets to creating influencer content that converts and features insights from an influencer for a national apparel retailer. Click for more
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