As consumers decide who they want to be in Web3.0, brands are offering Increasingly detailed hair and makeup options for self-expression. Read the whole story
Activation is about "how do we inspire people to start baking with Nutella during the holiday season?" said Terri & Sandy creative director. Read the whole story
With an evolving economic environment, marketers are more focused than ever on measuring the efficacy and ROI of their media spending - and they're increasingly turning to Connected TV (CTV) as the fastest growing ad channel to deliver full-funnel brand goals. Click for more
Best Buy, Home Depot, JC Penney, Kohl's, Macy's, Walmart and Target are among those big retailers that will be dark on Turkey Day. Read the whole story
Dollar General worked with OTC drug makers on a pilot campaign designed to help consumers in "health deserts" -- underserved communities. Read the whole story
The documentary-style series from agency Blue Chip shows how Sliders are made for restaurants and retail and celebrates the WC employees who make them. Read the whole story
With the cookieless era already in Safari and coming to Chrome, ad space sellers are looking for ways to monetize their traffic now more than ever. Join Roy IntentIQ on 11/30 at 12pm ET to discuss how to overcome such challenges by augmenting cookieless inventory bids with missing demand IDs for a 3x revenue lift. With Safari today and Chrome tomorrow, this cutting-edge patented solution is already benefiting top-tier clients. Explore how we can help maximize your revenue by using our programmatic solutions. Click for more
Many think TikTok could overtake Amazon and Google as it moves into the ecommerce space with an in-app shopping feature, plans for global fulfillment ... Read the whole story
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