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| Kantar's BrandZ ranking reveals that food, personal care and alcohol brands are all losing ground. Read the whole story |
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| Zyrtec's pop-up NYC "Flower Flash" included 3,000 giveaways of flowers branded with a QR code sticker driving users to Zyrtec.com. Read the whole story |
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| A recent survey commissioned by Temptations found 67% of Gen Z adults believe that cat dads make better boyfriends. Read the whole story |
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| At the next Brand Insider Summit:CPG, we will continue to help the top brands in the space navigate a hyper-evolving marketplace. Gone are the days of marketing strategies focused on brand building to create ironclad customer loyalty built to last for a shopper's entire lifetime. Today, years of brand affinity and loyalty can be upended in an instant, and CPG brands most adapt accordingly. It's a brave new world for CPG brands, and this three-day experience in Nashville will help give the top marketers in the space the insights and tools they need to take their marketing strategies to the next level. Click for more |
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| Despite the affluent status of tequila drinkers, a whopping 75% still buy their liquor of choice at the local liquor store. Read the whole story |
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| As Burberry slashes 18% of staff, the fashion company is doubling down on scarves, trench coats and storytelling. Read the whole story |
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| At the next Brand Insider Summit:CPG, we will continue to help the top brands in the space navigate a hyper-evolving marketplace. Gone are the days of marketing strategies focused on brand building to create ironclad customer loyalty built to last for a shopper's entire lifetime. Today, years of brand affinity and loyalty can be upended in an instant, and CPG brands most adapt accordingly. It's a brave new world for CPG brands, and this three-day experience in Nashville will help give the top marketers in the space the insights and tools they need to take their marketing strategies to the next level. Click for more |
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| Media strategies must evolve from targeting eyeballs to influencing algorithms. Read the whole story |
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