Acquiring one of the biggest brands in the healthy soda space, PepsiCo takes a different tack than Coca-Cola did with its launch of Simply Pop. Read the whole story
Centre for Neuro Skills campaign aims to broaden the definition of rehab "toward a long-term patient recovery mindset," says company VP. Read the whole story
Oracle has "emerged as a leading contender to help run TikTok" per a deal President Donald Trump is promoting to honor last year's divest-or-ban ... Read the whole story
Most marketers in a new study say customer acquisition has become more difficult over the past year, Porch Group and Ascend2 report. Read the whole story
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