Always has benefited greatly from the launch of FlexFoam technology, leading to the brand's "strongest claim ever -- up to zero leaks and zero ... Read the whole story
Campbell Soup has extended its Goldfish crackers line with Goldfish Mega Bites, a bigger, cheesier reboot of the original Goldfish. Read the whole story
Triggered efforts work better across channels, while cross-channel campaigns in general yield a 68% higher click rate and personalized recommendations a 58% higher rate, ... Read the whole story
Empowered with the right data and insights, advertisers can remain agile and adapt to the ever-changing media landscape. Uncover innovative strategies and tactics to tackle challenges like ad avoidance, the changing face of targeting, sharing brand ownership with consumers, growth, budgeting and measurement. Click for more
T-Mobile shouldn't boast in ads that it offers the "most reliable" 5G network, an appellate panel of the ad industry's self-regulatory program has ruled. Read the whole story
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