Marketing Daily: P&G Counts On 'Innovation' To Counter $1B Tariff Costs

As the battle between brand and performance rages on, marketers across every industry are on the hunt to maximize ROAS, improve efficiency, and get that conversion. But with more marketing channels under our purview, more privacy and regulations to comply with, and more choices for the consumer, it’s not as easy as it sounds. Plus, there’s still the underlying possibility that Google may once-again change its stance on the third-party cookie. Join us at this springs Performance Marketing Insider Summit. Click for more

At the next Brand Insider Summit:CPG, we will continue to help the top brands in the space navigate a hyper-evolving marketplace. Gone are the days of marketing strategies focused on brand building to create ironclad customer loyalty built to last for a shopper's entire lifetime. Today, years of brand affinity and loyalty can be upended in an instant, and CPG brands most adapt accordingly. It's a brave new world for CPG brands, and this three-day experience in Nashville will help give the top marketers in the space the insights and tools they need to take their marketing strategies to the next level. Click for more