Now that Peugeot-owner PSA Group has its hands on the Opel and Vauxhall steering wheels, it intends to drive the brands to a destination that former-owner General Motors had a ... Read the whole story
Meanwhile, JC Penney unveiled "The JCPenney Holiday Challenge," a marketing campaign that encourages customers to make a game out of finding bargains at the ... Read the whole story
How can you partner with the right influencer? Or co-brand with the right company? With real examples from Amazon, Ford, Walmart, and more, this report breaks down data-driven ways to improve your marketing partnerships, affiliates and influencer strategy. Click for more
An approach that combines digital and traditional advertising into a cohesive, well-thought-out campaign is likely to be most effective. Read the whole story
You are receiving this newsletter at newsletter@newslettercollector.com as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future you may opt-out here.
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.