"Our insights revealed an opportunity to target engaged and newly married couples," says Taylor Beckstead, senior director of marketing for Beautyrest. Read the whole story
As cookies fade away, smart marketers are already finding new meaning and success in a medium-agnostic approach to context-based on first-party data and informed by nuance. Click for more
People order from coffee services like Starbucks and restaurants such as McDonald's an average of once per week, Mobiquity reports. Read the whole story
Last year, many media executives found themselves under increased pressure to adapt to changes in advertiser spend or suffer significant losses in revenue. Yet, nearly all (94 percent) publishers bounced back from revenue challenges by the end of 2020. Join Boostr on 6/8 at 1pm ET as they discuss what strategies were used, which ones publishers should double-down on, and what industry executives plan to focus on in the next six months. Register today!
Despite the fact that more than 87% of industry executives say they have been vaccinated against the COVID-19 virus, they believe their organizations are ... Read the whole story
The Global Video Measurement Alliance compares panel-based Tubular social video stats with Nielsen linear stats to argue for the former's importance as a complement ... Read the whole story
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