Wedding planning and gift registry platform Zola launches Imagine the Day, a card game described as a "modern twist on premarital counseling." Read the whole story
The 2024 holiday season presents a unique challenge for multichannel brands amid economic uncertainty and evolving consumer behaviors. Brands must strategically balance their media investments, leverage first-party data, and stay ahead of the latest trends. Use this guide to prepare your brand to successfully navigate the holiday season and beyond. Click for more
"One of the ways we are going to position this vehicle is very similar to Escalade," Cadillac's Brad Franz told media during a preview. Read the whole story
Winner of the "Ditch Your Family" sweepstakes gets round-trip airfare and hotel accommodations plus $5,000 stipend for Thanksgiving travel. Read the whole story
In Part Four of this six-part series, we show how the real-world experiences described in the first three installments provide the framework for a set of rules that can ensure a successful local video advertising campaign, from strategic development and activation to measurement and optimization. Click for more
McDonald's/Mets collab is a great case study of campaign that rises up authentically and unites us, regardless of the politics of the moment. Read the whole story
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