Citing the Supreme Court's 2023 decision banning affirmative action, the fast-food giant said it would no longer set goals to increase diversity in senior leadership. Read the whole story
Lower price promotions fueled a run on big-ticket items, as consumers scored exceptional deals on electronics, appliances and sporting goods. Read the whole story
The tie-in with the NFL player marks the continuation of a marketing emphasis on "breaking into culture," says Opella North America CMO. Read the whole story
Have you ever pulled out your phone while watching TV during a commercial break? Or maybe you are shopping for products you just seen on a commercial. As double-screening becomes more prevalent, there's a compelling need to understand how consumers interact with multiple devices-particularly their "little screens" (i.e., smartphones) while watching TV, their "big screens." Key takeaways: Identifying the screens that consumers use simultaneously and identifying what triggers consumers to shift from one screen to another. Understanding consumer multitasking behavior while watching their primary screen and their engagement with ads across devices. Understanding how the consumer path to purchase varies by device. Identifying best practices drive successful campaigns Click for more
The regular White Castle menu is available, but locations are fancied up with hostess seating, tableside service and V-Day decorations. Read the whole story
Consumers have fully embraced streaming for its convenience, choice, and control, making Connected TV (CTV) the fastest-growing advertising channel. In 2025, eMarketer projects that 87% of U.S. households will be CTV households, and 46% of daily TV time will be spent on Connected TV. Click for more
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