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| Rati Sahi Levesque takes the helm as the struggling company's fortunes are finally improving. Read the whole story |
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| Following weight management as priorities in the health benefits consumers are seeking from CPG products were sleep (55%) and energy (51%) . Read the whole story |
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| Young parents are eager to teach kids about diversity but often don't know how. They'd like brands to help. Read the whole story |
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| As the digital ecosystem becomes more complex, managing multiple identifiers for consumers has emerged as a significant challenge. From cookies and IP addresses to mobile IDs and universal IDs, marketers and platforms face increasing difficulty in maintaining a unified view of their consumers. Without a coherent identity strategy, campaigns can suffer from poor targeting, limited personalization, and flawed attribution. Click for more |
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| The effort includes a "robust" influencer program, CTV, digital content, digital video, audio, paid social, DOOH and search. Read the whole story |
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| Campaign eschews paid media while making nostalgic references to toy advertising.Think Cabbage Patch Kids with a thirst for blood. Read the whole story |
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| The company worked with a dietician to develop "blends with a thoughtful balance of nutrient-dense, high-protein, fiber-rich foods to support satiety and muscle mass." Read the whole story |
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| Join Zachary DeWalt, Senior Director, Media Solutions Delivery, Insights at Kantar on 11/12 at 1pm EST as he discusses Kantar's Media Reactions Study which talks about the evolving media landscape to help advertisers, media agencies and media owners navigate media decisions. Click for more |
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| "The Bachelor" contestant and fan favorite Tyler Cameron will help winner of contest avoid single-shaming at holiday gatherings. Read the whole story |
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| Cold Brew Energy line features 195 mg of caffeine per can, along with ingredients commonly found in energy drinks, like B-vitamins and ginseng. Read the whole story |
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