McDonald's is making its first foray into the online comics space in an activation with the Webtoon platform, highlighting four artists of Asian background. Read the whole story
This year's offering of 100,000 free samples of Salonpas is again being conducted via online requests, with outreach already underway via social media. Read the whole story
A mobile app was created in partnership with SAP Analytics Cloud to help fans make more environmentally friendly choices when traveling to shows. Read the whole story
If they are to take advantage of the revolutionary impact machine learning can have on the industry, marketers need to educate themselves now on real alternatives to third-party cookies. Click for more
Ecommerce companies that recently saw sales soar as people spent heavily on pandemic nesting are now issuing subdued financial forecasts. Read the whole story
Volvo Car USA announced that its entire 2023 U.S. lineup will consist of mild hybrid, hybrid or electric vehicles equipped with Google built-in. Read the whole story
Agencies are on the hook to deliver marketing results every day. The most progressive and fastest growing agencies are also delivering on key business metrics. As clients demand greater strategic value from their partners, digital agencies are looking beyond the standard ad platforms to understand and prove their real impact to brick and mortar businesses. Join the Reveal Mobile webinar on May 18th at 2pm ET to learn from leading independent agencies that are driving business-level KPIs for marquee brick and mortar clients. Click for more
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