In tests, MyMcDonald's Rewards members were "far more likely to return in the next 30 days compared to non-loyalty customers," says McDonald's prez. Read the whole story
"It's very important for students to immerse themselves in understanding the brand culture," says ArtCenter College of Design's Marek Djordjevic, Read the whole story
Company will donate $7 (up to $77,000 total) to the small-business-supporting nonprofit Main Street Alliance for every share of its dive bar campaign videos. Read the whole story
Your ad budget is stretched thin so you have to make sure your paid media CPA is as tight as possible. But are you calculating it correctly? Our research found that marketers overestimate their CPA by 46% on average and that they can optimize their CPA by 20% or more with conversation intelligence. What's your true CPA? Try the calculator to find out!
Automotive marketers are in the middle of a digital media revolution. Your customers' expectations and preferences have changed due to the pandemic, and privacy regulations are changing the online experience. Join marketing industry experts on July 19th at 1pm ET for a webinar to discuss how to balance customer expectations with the marketing technology changes on the horizon. Register today!
After four years of litigation, an Illinois resident has dropped a lawsuit accusing headphone manufacturer Bose of wrongly collecting and sharing information about the ... Read the whole story
The top movie of 2021 so far is Paramount's "A Quiet Place Part II" at $145.4 million. In second place is Universal's "F9" with ... Read the whole story
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