The proposed tariffs on imports could lead to consumers paying $6.4 billion to $10.7 billion more for footwear, according to a new analysis from the National Retail Federation. Read the whole story
The four new ornaments include a fuzzy green Statue of Liberty (of course holding a Shake Shack shake and to-go bag) and a felt ... Read the whole story
The automaker enlisted Conill to develop a creative campaign focused on the Hispanic market for Toyota's Corolla family of vehicles. Read the whole story
The 2024 holiday season presents a unique challenge for multichannel brands amid economic uncertainty and evolving consumer behaviors. Brands must strategically balance their media investments, leverage first-party data, and stay ahead of the latest trends. Use this guide to prepare your brand to successfully navigate the holiday season and beyond. Click for more
"But marketing alone will not drive top-of-funnel growth -- that's why our focus is on product-led strategies to build sustainable engagement." Read the whole story
In Part Four of this six-part series, we show how the real-world experiences described in the first three installments provide the framework for a set of rules that can ensure a successful local video advertising campaign, from strategic development and activation to measurement and optimization. Click for more
Snack company Daily Crunch joined forces with chili crunch pioneers Fly By Jing to drop a new snack exclusively available at Whole Foods. Read the whole story
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