The 13 drinks cut, including nine Frappuccino varieties, were either not popular, too complex to make or similar to other beverages. Read the whole story
The TV and Video Insider Summit is a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics in TV and video. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for TV and video marketing strategies and budgets to network, debate and share best practices. Click for more
IHOP hopes to win the Guinness World Records title for the "Most Pancakes Served in an Eight-Hour Period" with a California event. Read the whole story
At MediaPost's Retail Brand Insider Summit we challenge retail marketing execs to share how they're managing their multichannel mix. How are they ensuring that they're talking with consumers on the right channel and in the right way. Does the "reaching everyone everywhere" strategy still play or are they instead opting to be more efficient by focusing on their ideal customers' preferred channels and meeting them there? Click for more
Hint: They are based in Iowa, is part convenience store, and made headlines last year when they hired their first-ever Chief Pizza & Beer ... Read the whole story
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