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| Among the use cases suggested in the launch video: a florist receives an alert about low inventory, with a request to restock. Read the whole story |
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| "it's a really pivotal time for us as a business," Denise Cherry, vice president of marketing at Rivian, tells "Marketing Daily." Read the whole story |
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| OOH signs touted MCU's ability to make New Yorkers' money go further -- and, for example, live without roommates. Read the whole story |
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| As the battle between brand and performance rages on, marketers across every industry are on the hunt to maximize ROAS, improve efficiency, and get that conversion. But with more marketing channels under our purview, more privacy and regulations to comply with, and more choices for the consumer, it’s not as easy as it sounds. Plus, there’s still the underlying possibility that Google may once-again change its stance on the third-party cookie. Join us at this springs Performance Marketing Insider Summit. Click for more |
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| "These results highlight the impact that emotionally resonant campaigns can have on brand engagement," said lead-generation firm CEO. Read the whole story |
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| Chili's vice president of marketing, Jesse Johnson, discusses the campaign in depth. Read the whole story |
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| Slate's is the only automotive campaign to introduce itself with a commercial about death, pickle juice and human taxidermy. Read the whole story |
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| At the next Brand Insider Summit:CPG, we will continue to help the top brands in the space navigate a hyper-evolving marketplace. Gone are the days of marketing strategies focused on brand building to create ironclad customer loyalty built to last for a shopper's entire lifetime. Today, years of brand affinity and loyalty can be upended in an instant, and CPG brands most adapt accordingly. It's a brave new world for CPG brands, and this three-day experience in Nashville will help give the top marketers in the space the insights and tools they need to take their marketing strategies to the next level. Click for more |
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| It begins with a "Back to the Future" nod, but the spot showcases the brand's achievements. Read the whole story |
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| More than half of Gen Z and Millennials have purchased through social media in the last three months, Emplifi reports. And ZeroBounce has determined ... Read the whole story |
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