The first major campaign from CMO Marisa Thalberg breaks a cardinal rule of advertising, hoping to startle skeptical fashionistas. Read the whole story
The spring edition of MediaPost's legendary EIS brings the leading magicians of messaging together to solve for 2025. Is AI all that? How will brands address consumer uncertainty with relevant messaging and stand-out creative? How can we make smarter use of the data and tech to meet this year's demands on efficiency? Click for more
More consumers will have the chance to enjoy a fine dining experience in the all-electric Cadillac at some of the buzziest restaurants around. Read the whole story
The streaming revolution promised simpler, more personalized entertainment for viewers - but for advertisers, it's created one of the most complex marketing environments in history. Click for more
Retailer's new campaign uses digital clones of human models. Is this innovation, cost-cutting -- or the future of fashion branding? Read the whole story
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