In reintroducing people to the 121-year-old brand, the retailer is aiming for what it sees as a true niche: fashion that's accessible to everyone. Read the whole story
The pet-care retailer topped expectations amid marketing shifts and new channels. But it's lost some customers, and it dimmed its forecast. Read the whole story
Sports is a large part of the brand's strategy for continued reach, as evidenced by its activity during this week's U.S. Open tennis tournament. Read the whole story
MediaPost's EIS Awards recognize outstanding email marketing programs and initiatives undertaken by brands and their agencies. According to research from a leading marketing solutions company, every dollar spent in email marketing sees an ROI of $38 (3,800%). The EIS Awards will honor those email marketers who are at the forefront of optimizing this powerful medium Categories for this award recognize the latest trends in email marketing. Click for more
A group of retired former superstars realize they'd rather stay on the couch than on the field when faced with the realities of aging. Read the whole story
Now in their 18th year, the OMMA Awards were created to honor the best in Online Media, Marketing and Advertising with 39 categories across two sections: Excellence in Online Advertising and Excellence in Media and Marketing. Whether by channel, industry sector or medium, the OMMA Awards cover every corner of the digital advertising industry. Click for more
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