Residents in other states are underinsured for fires, floods, hurricanes and other disasters becoming more frequent or intense as the planet warms. Read the whole story
The vehicle will be available in two trims, with prices starting from $89,900 with a 3-year complimentary subscription for certain functionality and features. Read the whole story
Have you ever pulled out your phone while watching TV during a commercial break? Or maybe you are shopping for products you just seen on a commercial. As double-screening becomes more prevalent, there's a compelling need to understand how consumers interact with multiple devices-particularly their "little screens" (i.e., smartphones) while watching TV, their "big screens." Key takeaways: Identifying the screens that consumers use simultaneously and identifying what triggers consumers to shift from one screen to another. Understanding consumer multitasking behavior while watching their primary screen and their engagement with ads across devices. Understanding how the consumer path to purchase varies by device. Identifying best practices drive successful campaigns Click for more
Consumers have fully embraced streaming for its convenience, choice, and control, making Connected TV (CTV) the fastest-growing advertising channel. In 2025, eMarketer projects that 87% of U.S. households will be CTV households, and 46% of daily TV time will be spent on Connected TV. Click for more
To deepen advertisers' understanding of what drives sales, market research company Circana is expanding its sales lift solution for YouTube, intended to give CPG ... Read the whole story
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