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| White House calls pricing transparency plan "hostile," but consumer demand for clarity is rising. Read the whole story |
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| "You could see just from the casting and the talent that's in the spot, this is a very youthful one," says CMO Melody Lee. Read the whole story |
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| At Chuy's, $6 regular or $9 grande signature House 'Ritas come with $1 floaters, along with $5 queso bowls, on May 5. Read the whole story |
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| In the age of AI, personalization has become a key driver of marketing success. But for AI to truly unlock its potential, it all starts with one crucial element: accurate data. This webinar will focus on the importance of data accuracy in AI-powered marketing and how it directly impacts the effectiveness of personalized campaigns. Click for more |
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| Health tech company Oura Health partnered with Paramount Studios on a campaign promoting the Oura Ring's "physiological stress tracking" feature. Read the whole story |
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| F45/FIT is also Red Bull's first global fitness partner, with a co-branded product that will roll out through refrigerators found in studios. Read the whole story |
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| The campaign stars actress Brenda Song and promotes a Mother's Day deal for customers buying a bouquet. Read the whole story |
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| At the next Brand Insider Summit:CPG, we will continue to help the top brands in the space navigate a hyper-evolving marketplace. Gone are the days of marketing strategies focused on brand building to create ironclad customer loyalty built to last for a shopper's entire lifetime. Today, years of brand affinity and loyalty can be upended in an instant, and CPG brands most adapt accordingly. It's a brave new world for CPG brands, and this three-day experience in Nashville will help give the top marketers in the space the insights and tools they need to take their marketing strategies to the next level. Click for more |
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| "We saw an opportunity to highlight our unique liquid proposition in a cheeky way" with a focus on non-alcoholic margaritas, said brand's CMO. Read the whole story |
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