CEO Elon Musk may be riding high in Washington, but observers are nervous about new government probes and the company's rare drop in annual deliveries. Read the whole story
Have you ever pulled out your phone while watching TV during a commercial break? Or maybe you are shopping for products you just seen on a commercial. As double-screening becomes more prevalent, there's a compelling need to understand how consumers interact with multiple devices-particularly their "little screens" (i.e., smartphones) while watching TV, their "big screens." Key takeaways: Identifying the screens that consumers use simultaneously and identifying what triggers consumers to shift from one screen to another. Understanding consumer multitasking behavior while watching their primary screen and their engagement with ads across devices. Understanding how the consumer path to purchase varies by device. Identifying best practices drive successful campaigns Click for more
In addition to exclusive perks including behind-the-scenes experiences, shareholders will also have the opportunity to "engage directly with the company's leadership." Read the whole story
The Interactive Advertising Bureau, Michigan Press Association, cable lobby and others say businesses will face "extensively documented, irreparable harms," if the Federal Trade Commission's ... Read the whole story
Consumers have fully embraced streaming for its convenience, choice, and control, making Connected TV (CTV) the fastest-growing advertising channel. In 2025, eMarketer projects that 87% of U.S. households will be CTV households, and 46% of daily TV time will be spent on Connected TV. Click for more
Reddit's new in-app tools include a "Trends" tab, third-party brand-safety controls via DoubleVerify and IAS and an Ask Me Anything ad format. Read the whole story
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