Pepsi's 2017 iteration of cinnamon cola got mixed reviews, but Coca-Cola Co.is forging ahead with holiday-themed, limited-edition Coca-Cola Cinnamon and Sprite Winter Spiced Cranberry. Read the whole story
Earnings report shows "Macy's must do more not only to revive current performance but also to secure its long-term future," says analyst. Read the whole story
As vice president of global marketing at Uber, Thomas Ranese will be responsible for marketing Uber's products and businesses around the world. Read the whole story
LEADING THE CHARGE FOR REGULATORY COMPLIANCE. Trust for brands is more important than ever and nowhere is that more critical today than in how brands use consumer data. Acxiom shares insights for building a strategy around a strong data governance program. Click for more
The legal disputes keep on coming at Monster Beverage Corp., even as arbitration over distribution with minority owner Coca-Cola Co. was put to rest. Read the whole story
Jif's "That Jif'ing Good" campaign shifts away from the traditional mom-focused creative to update the peanut butter brand's image.with humor. Read the whole story
Despite the launching and growth of 5G cellular networks, 3G and 4G technologies will continue to dominate machine-to-machine value added services, according to ABI. Read the whole story
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