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Problematic for national security: "Imagine if in the next pandemic, the medicines that will help will not be invented in this country." Read the whole story |
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The company apologizes for the "Never Again" London billboard after facing social media backlash. Read the whole story |
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As the battle between brand and performance rages on, marketers across every industry are on the hunt to maximize ROAS, improve efficiency, and get that conversion. But with more marketing channels under our purview, more privacy and regulations to comply with, and more choices for the consumer, it’s not as easy as it sounds. Plus, there’s still the underlying possibility that Google may once-again change its stance on the third-party cookie. Join us at this springs Performance Marketing Insider Summit. Click for more |
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The Netherlands-based lifestyle hospitality brand operates 36 hotels in more than 20 cities. Read the whole story |
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Joe Jonas enters a post-apocalyptic world sans social media in Heineken's campaign encouraging IRL connections. Read the whole story |
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Ingredient Quest is an immersive digital gaming experience, which the brand says will result in over $1 million in free food for customers. Read the whole story |
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At the next Brand Insider Summit:CPG, we will continue to help the top brands in the space navigate a hyper-evolving marketplace. Gone are the days of marketing strategies focused on brand building to create ironclad customer loyalty built to last for a shopper's entire lifetime. Today, years of brand affinity and loyalty can be upended in an instant, and CPG brands most adapt accordingly. It's a brave new world for CPG brands, and this three-day experience in Nashville will help give the top marketers in the space the insights and tools they need to take their marketing strategies to the next level. Click for more |
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This year's partners and brand experiences reflect the Derby's evolution, blending legacy and innovation, says Churchill Downs Racetrack's Casey Ramage. Read the whole story |
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At the Email Insider Summit in Amelia Island, leaders from Wells Fargo, Papa Johns, Paramount+, and JCPenney discussed strategies for email success, including collaboration, ... Read the whole story |
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