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Among top 10 brands by total ad impressions, six were in household and personal-care products -- led by P&G's Downy fabric softener at #1. Read the whole story |
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The rural lifestyle company is hoping to add loyalty members with a card that offers expanded perks, including rewards on gas purchases. Read the whole story |
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Premier was one of 235 home healthcare agencies to receive federal funding for its multimillion-dollar recruitment ad campaign. Read the whole story |
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The new era of digital marketing is still unfolding. The nexus of current and upcoming regulations (e.g., GDPR and ADPPA), the limitation of MAIDs and third-party cookie deprecation, along with growing user privacy concerns has a direct and immediate impact on marketers. This is what you should know about it. Click for more |
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The chain, which previously experimented with slices in 2014, is now offering Pizza Hut Melts, an entree for one person. Read the whole story |
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The ad, backed by the theme from "The Partridge Family" ("Come On, Get Happy"), shows happy people falling onto their couches and beds. Read the whole story |
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New activities include digitally enhanced dashboards and virtual slot in-ice ads that will appear during each nationally broadcast game. Read the whole story |
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With the continued proliferation of streaming TV platforms, consumers have more ways to engage with TV and video content than ever before. Join the Tremor Video webinar on Thurs 10/27 at 2pm ET to learn more about the latest media consumption trends and the key implications for brands and agencies from a creative, data and technology perspective, as we close out 2022 and set our sights toward planning for the new year ahead. Click for more |
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The full-line campaign highlights the space folks need to have an important conversation or disconnect from it all. Read the whole story |
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Sales of plant-based prepared frozen meals rose 5% while "everything else" declined, said Brightfield Group's Meg Bluth. Read the whole story |
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