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Retail experts are increasingly aware that while people are eager to start shopping again, they're plenty worried, too. Read the whole story |
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New "What's For Dinner?" campaign visualizes the comfort aspects of eating, along with the accompanying kitchen chaos. Read the whole story |
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"The next phase of communications is about recovery," said Matt VanDyke, Ford's director of U.S. marketing. Read the whole story |
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Innovid's Global Video Benchmarks Report is the most comprehensive view of video advertising trends based on hundreds of billions of global impressions across 600+ advertisers. Learn best practices by device, ad format, publisher, and more. Click for more |
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The automaker's support fits into its "Drive Bigger" campaign, which launched last June. Read the whole story |
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"We are going to come out of this stronger, not weaker," says Paul Woolmington, CEO Canvas Worldwide. Read the whole story |
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There were more sends -- and a higher ratio of clicks-to-sends -- as the period progressed, Epsilon reports. Read the whole story |
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As most of the US enters its third month of lockdown, consumers are adapting to what may become their new normal - turning to online channels for socializing, content consumption, gaming, and shopping. Join adMarketplace's Adam Epstein on 5/19 at 1PM ET as he dives into how they are approaching the current climate and provides key insights for adapting marketing strategies to effectively engage consumers. Register here. |
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In a second round of cutbacks since April, Conde Nast is letting go of 100 employees and furloughing around the same number. Read the whole story |
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Maybe this is just the shot in the arm the retail world needs to compete with a totally digital-centric retail experience? Read the whole story |
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