|
| Jenna Bromberg was previously director of core brand marketing at Pizza Hut, and then VP brand marketing at kids clothing brand Carter's. Read the whole story |
| |
|
|
| The infant and children's clothing brand is expanding the campaign, focusing on the season's predictable low moments. Read the whole story |
| |
|
| |
|
| For the fourth consecutive year, the luxury automaker has developed initiatives aimed at raising awareness of often-overlooked male health issues. Read the whole story |
| |
|
| | |
| The 2024 holiday season presents a unique challenge for multichannel brands amid economic uncertainty and evolving consumer behaviors. Brands must strategically balance their media investments, leverage first-party data, and stay ahead of the latest trends. Use this guide to prepare your brand to successfully navigate the holiday season and beyond. Click for more |
| |
| |
|
|
|
| The " first in-game true crime story" unfolds across a four-episode podcast and documentary-style video series, promoting the game's annual "Hammer Jam" event. Read the whole story |
| |
|
|
| The new home goods promotion is a collaboration with Mexican-Honduran American actress Francia Raisa, who is known for the TV show "Grown-ish." Read the whole story |
| |
|
|
| A small pillow to scream into is touted as a "low-cost tool that allows you to at least somewhat alleviate anxiety." Read the whole story |
| |
|
| | |
| As the streaming TV landscape continues to expand, ad fraud remains a top concern for advertisers. According to our 2024 CTV/OTT study, a staggering 81% of advertisers are worried about ad fraud in their CTV/OTT campaigns, and 25% are very concerned. As more ad dollars shift to streaming TV, the prevalence of ad fraud is likely to increase, making it crucial for marketers to take proactive steps to safeguard their investments. Click for more |
| |
| |
|
|
|
| U.S. may not be ready for our first woman prez, but we can learn from a documentary on first American female self-made billionaire. Read the whole story |
| |
|
|
| A high percentage of firms now say cybersecurity risks are affecting their organization, Riskonnect reports. Read the whole story |
| |
|
| |
