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| Fabletics taps Carly Gomez to steer its growing hybrid retail model, blending store growth, wholesale, and personalized marketing. Read the whole story |
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| Walmart and other stores face fresh challenges in winning over low-income consumers. Read the whole story |
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| Sports-related programming accounted for over 60% of the auto industry's total national linear TV ad spend in May, dominated by the NBA, per iSpot.tv. Read the whole story |
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| As data-driven media explodes onto every available sightline, MediaPost's Data and Programmatic Insider Summit brings a bigger funnel. In case studies, discussion sessions and MediaPost's signature roundtables, we bring some of the most experienced digital marketers and media buyers together to share their case studies and best practices for navigating omnipresent digital media. Click for more |
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| Brand is touting its $1 smoothies, available June 21, with L.A.-based wild postings and street art executions. Read the whole story |
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| "It's' really time for brands to think differently about the value that they're providing," says FutureBrand's head of strategy. Read the whole story |
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| The hard seltzer brand has enlisted a "No-Bail Bondsman" to keep flaky friends from bailing last minute on get-together plans. Read the whole story |
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| Streaming has become the dominant force in TV consumption, with consumers embracing its convenience, choice, and control. In the recent VAB webinar, "Mastering CTV in 2025: Strategies for Success in a Fragmented Streaming Landscape," Lindsay Aiello, Director of Sales Training and Enablement at Premion, unpacked what today's brands and agencies need to know to win in a CTV-first future. Click for more |
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| "Now, once technology and federal law permits, you can clone Ozzy and enjoy him for hundreds of years into the future," the brand claims. Read the whole story |
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| The brand is calling on athletes to nominate teams who will win funding for equipment, travel, and registration fees. Read the whole story |
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