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| Hailey Bieber's fast-rising skincare brand gives E.L.F. entry into Sephora, prestige price points, and a powerful new social storytelling engine. Read the whole story |
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| The makeup brand's campaign features a series of short videos with Destin Conrad, Tiana Major9, and Zolita. Read the whole story |
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| From collagen mocktails to red-light facials, Gen Z is blending wellness, beauty and food in new ways. Read the whole story |
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| As the battle between brand and performance rages on, marketers across every industry are on the hunt to maximize ROAS, improve efficiency, and get that conversion. But with more marketing channels under our purview, more privacy and regulations to comply with, and more choices for the consumer, it’s not as easy as it sounds. Plus, there’s still the underlying possibility that Google may once-again change its stance on the third-party cookie. Join us at this springs Performance Marketing Insider Summit. Click for more |
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| The stunt asks participants to drink the soda option in the bathroom, comparing its fiber content to a laxative. Read the whole story |
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| The goal is to inspire fans and celebrate women's sports through exclusive content, in-game experiences and community outreach. Read the whole story |
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| This summer's Pharma and Healthcare Insider Summit will take a deep dive into adapting your marketing and digital strategies for this evolving patient experience. Join us for a three-day retreat in Skytop, PA where the best marketers in the industry come together for real, in-depth conversations. Click for more |
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| Hot Wheels, the in-restaurant video game, is also the theme for menu items that include chicken sliders and non-alcoholic drinks. Read the whole story |
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| How one AI vendor helps healthcare companies "amplify their brand messaging for medications, personalize content, and build trust with patients." Read the whole story |
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