While new identity systems and Big Tech platforms will help pick up the slack when third-party cookies crumble, the biggest winner is likely to be publishers, with their first-party data. Click for more
Shift from personalization to empathy was a competitive step, since other CPG marketers have already caught up on mass personalization. Read the whole story
The time has come to challenge the CTV status quo. Join Origin, the original architects of Native CTV, and early Native CTV adopters on March 18th at 1pm EST for a roundtable discussion around innovation in CTV and native solutions that capture the attention of a room, immerse the audience in active dialogue, and elevate the brand's impact. Register today!
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