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| The sporting goods giant gains 2,400 stores and a deep bench of sneaker-savvy banners -- but risks deeper Nike dependence. Read the whole story |
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| Spot focuses on a PI sufferer in a supermarket, showing how normal shopping behavior is nerve-wracking for her. Read the whole story |
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| Paramount Pictures executives and Tom Cruise himself were involved in the creative process, Jeep's Lucy McLellan tells "Marketing Daily." Read the whole story |
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| At the next Brand Insider Summit:CPG, we will continue to help the top brands in the space navigate a hyper-evolving marketplace. Gone are the days of marketing strategies focused on brand building to create ironclad customer loyalty built to last for a shopper's entire lifetime. Today, years of brand affinity and loyalty can be upended in an instant, and CPG brands most adapt accordingly. It's a brave new world for CPG brands, and this three-day experience in Nashville will help give the top marketers in the space the insights and tools they need to take their marketing strategies to the next level. Click for more |
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| The latest addition to the "Food Deserves Pepsi" platform showcases the beverage as a superior paring for grilled foods. Read the whole story |
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| The sports power couple takes their Proudly company into baby apparel, with JCPenney betting big on inclusive brand power. Read the whole story |
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| In hero spot, guests frolic at a sunny resort, socializing in the pool and playing tennis with limes. Read the whole story |
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| At the next Brand Insider Summit:CPG, we will continue to help the top brands in the space navigate a hyper-evolving marketplace. Gone are the days of marketing strategies focused on brand building to create ironclad customer loyalty built to last for a shopper's entire lifetime. Today, years of brand affinity and loyalty can be upended in an instant, and CPG brands most adapt accordingly. It's a brave new world for CPG brands, and this three-day experience in Nashville will help give the top marketers in the space the insights and tools they need to take their marketing strategies to the next level. Click for more |
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| Study stats: 33% actually switched their favorite restaurants due to loyalty programs; 61% of kiosk users want even more kiosks in restaurants. Read the whole story |
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| Roblox creators and brands can now sell physical real-world products directly to users playing the game. The long-awaited commerce feature is powered by Shopify ... Read the whole story |
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