The luxury brand unveiled an outerwear campaign, "It's Always Burberry Weather," and a rollout of "scarf bars," starting with its New York flagship store. Read the whole story
The 2024 holiday season presents a unique challenge for multichannel brands amid economic uncertainty and evolving consumer behaviors. Brands must strategically balance their media investments, leverage first-party data, and stay ahead of the latest trends. Use this guide to prepare your brand to successfully navigate the holiday season and beyond. Click for more
Cilantro Soap is an homage to the people genetically wired to taste soap whenever they eat cilantro (which is in multiple Chipotle menu items). Read the whole story
As brand ambassador, Chopra Jonas appears in online videos promoting the collaboration on the brand's website and social media platforms. Read the whole story
In Part Four of this six-part series, we show how the real-world experiences described in the first three installments provide the framework for a set of rules that can ensure a successful local video advertising campaign, from strategic development and activation to measurement and optimization. Click for more
Ben Utecht patented the Shower Sock, which aims "to repel contracting and transferring infections such as athlete's foot and ringworm." Read the whole story
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