"Everything I Have Is Yours" croons Billie Holiday, as a snowball grows larger and larger in pursuit of a man drinking more and more. Read the whole story
The TV and Video Insider Summit is a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics in TV and video. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for TV and video marketing strategies and budgets to network, debate and share best practices. Click for more
Custom full-length pants are designed with see-through pockets that run the length of each leg, containing the chain's signature tortilla chips. Read the whole story
At MediaPost's Retail Brand Insider Summit we challenge retail marketing execs to share how they're managing their multichannel mix. How are they ensuring that they're talking with consumers on the right channel and in the right way. Does the "reaching everyone everywhere" strategy still play or are they instead opting to be more efficient by focusing on their ideal customers' preferred channels and meeting them there? Click for more
By inviting users to download an "Android Package Kit" directly on its website, TikTok is attempting to bypass the app's current absence from the ... Read the whole story
Reaching 100,000 people with a $2 million budget might feel impressive, but it's not if the business's total addressable market includes millions of potential ... Read the whole story
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