We asked Joan Driggs, vice president of content and thought leadership for market research company IRI, about the pandemic, its affects and aftereffects. Read the whole story
"Luxury Tequila, Refined," the first major marketing push from two-year-old Tequila Komos, also includes OOH, via a truck traveling through 10 states. Read the whole story
As we move beyond cookies, many marketers have turned to keywords as an approach to contextual targeting. But identifying keywords is time consuming and not scalable. Here's a better way to get started. Click for more
While plant-based alternatives to dairy milk had a 4% sales increase, meat substitutes were flat, according to data from market research firm SPINS. Read the whole story
In the wake of the Great Resignation, employees are leaving jobs they would have stuck with in years past. How do you meet them where they are and build programs that work for them—and for your company? Click for more
What do you do when performance CPMs balloon from $2 to $6? One of the largest manufacturers of licensed entertainment icons like Batman and ... Read the whole story
Forrester lists 13 suppliers, and gives reasons for their inclusion. But are there really only 13 good providers in the B2C email space, and ... Read the whole story
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