Despite economic pressures on families with school-age kids, the National Retail Federation's annual survey forecasts solid spending increases. Read the whole story
Electronics, appliances and cat treats are among the most in-demand items. And for marketers, affiliate and email spending yielded the best results. Read the whole story
Digitally animated avatars of the likes of Mia Hamm appear in ad, each player representing a specific snack in the Frito-Lay's brand roster. Read the whole story
Join Ayelet Palmore, Director of Product Marketing at TransUnion and Greg Williams, President at Audigent on 7/26 at 1 PM ESt as they discuss Do More With Data: A Needs-Based Approach to Advanced Audience Strategies. Click for more
Vaseline becomes an out-of-left-field viral sensation for tweet celebrating "slugging": using product to "keep skin's natural oils locked in." Read the whole story
A promotional video shows a driver activating the real-life Blazer EV SS's WOW Mode, enabling 0-to-60 mph acceleration time under four seconds. Read the whole story
The automaker is offering a different view of the Northern Lights with a campaign to promote its new all-electric vehicle offering, the Volvo EX30. Read the whole story
It is the week of Prime Day, and Kepler's retail team knows that the event's halo impact extends well beyond Amazon. Learn why they suggest taking a different approach this year, regardless of what service or product you sell and where you advertise. Click for more
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