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| Analysts are increasingly bullish on growth in Amazon's highly profitable ad business, saying this year's $46.5 billion in sales is just the beginning. Read the whole story |
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| BMW's previous agency roster in the U.S. included Interpublic's Performance Art (data and CRM) and Anchor Worldwide (social media). Read the whole story |
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| "Mobile, app-based ordering and pick-up (will) increasingly steal share from third-party home delivery in 2024," according to a Lyons Magnus report. Read the whole story |
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| By some estimates, national and local election campaigns spent more than $16 billion this cycle. What did it buy them, in the end? At MediaPost's 10th annual Marketing Politics we follow the money. Join political marketers and operatives in DC at MediaPost's Marketing Politics conference on 1/18 to learn more. Click for more |
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| Geico brings back the character for the first time since 2019 in a new campaign starting with the Dec. 24 broadcast. Read the whole story |
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| A facial recognition app determines the right Whopper version and discount Brazilian customers get, according to how hungover they are. Read the whole story |
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| At the event's content sessions, we focus on the patient journey and the role that effective marketing plays along the way- from OTC, healthcare, telehealth, hospital selection and care, etc. More than ever a personal touch is required to match each moment of the journey. At this show, we will discuss all of the challenges and opportunities in the marketplace with our trademark combination of content, round tables and relationship building at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more |
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| Smaller chains "do a good job understanding their customers," which helps explain these pizza shops' significant growth, says Placer.ai's R.J. Hottovy. Read the whole story |
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| A National Confectioners Association survey highlights the importance of winter holidays for sales of chocolate and candy brands. Read the whole story |
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