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The brand's new limited-edition cracker launches alongside a $50,000 sweepstakes --- and a bigger play to modernize snacking. Read the whole story |
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Mike Tattersfield's more than thirty years of experience include senior leadership positions such as CEO of Caribou Coffee Company. Read the whole story |
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The campaign by the Tennessee Department of Tourist Development was designed for visually impaired travelers. Read the whole story |
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As the battle between brand and performance rages on, marketers across every industry are on the hunt to maximize ROAS, improve efficiency, and get that conversion. But with more marketing channels under our purview, more privacy and regulations to comply with, and more choices for the consumer, it’s not as easy as it sounds. Plus, there’s still the underlying possibility that Google may once-again change its stance on the third-party cookie. Join us at this springs Performance Marketing Insider Summit. Click for more |
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The campaign also includes a surprise media placement: a custom real estate listing for the 4Runner on Realtor.com. Read the whole story |
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Ad includes scenes in which Danny Trejo turns from tough guy to nice guy just by touching a diaper. Read the whole story |
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NBA storefronts turned into Michelob Ultra red, white and blue displays, with the mannequins sporting Michelob Ultra branded athletic attire. Read the whole story |
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At the next Brand Insider Summit:CPG, we will continue to help the top brands in the space navigate a hyper-evolving marketplace. Gone are the days of marketing strategies focused on brand building to create ironclad customer loyalty built to last for a shopper's entire lifetime. Today, years of brand affinity and loyalty can be upended in an instant, and CPG brands most adapt accordingly. It's a brave new world for CPG brands, and this three-day experience in Nashville will help give the top marketers in the space the insights and tools they need to take their marketing strategies to the next level. Click for more |
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A series of ads for the gaming and sports betting platform focuses on a cast of characters who are "Jackpot Enthusiasts." Read the whole story |
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After nearly 140 years of plies and pop culture cameos, the iconic dance brand is getting a new owner -- and a shot at ... Read the whole story |
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