Long-term strategy for beating tariffs includes optimizing Abbott's network of 90 manufacturing sites around the world, according to CEO. Read the whole story
Today’s consumers are more health-conscious and focused on self-care, prompting healthcare marketers to rethink their media strategies and evolve their messaging to highlight improvements in patient experience. Click for more
With a $1.3 billion acquisition and a splashy EA Sports partnership, Lowe's is testing new ways to reach both professionals and future DIYers. Read the whole story
More than 90% of respondents said they'd order a greater variety of items "if the food maintained on-premises quality during delivery," Read the whole story
The spring edition of MediaPost's legendary EIS brings the leading magicians of messaging together to solve for 2025. Is AI all that? How will brands address consumer uncertainty with relevant messaging and stand-out creative? How can we make smarter use of the data and tech to meet this year's demands on efficiency? Click for more
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