"We wanted something that could create reassurance for our consumers, so they could be bold and experimenting freely," says Dove's Aela Abalos. Read the whole story
If you're a parent like me, you know just how much purchasing power a child wields. Not only do they know what's the newest product in the market and what they want to buy, but one has to structure their purchases around them. Where do they want to go on vacation? What do they like to eat? The list is endless, and there is a huge market opportunity for brands to tap into. Click for more
Heidsieck Champagne bottles are now on their way to New York via Grain de Sail, which owns a cargo sailboat with a floating wine ... Read the whole story
The spot showcases African American lifestyle and relationships not prominently shown in the media, says Culture Brands' Eunique Jones Gibson. Read the whole story
Agencies are on the hook to deliver marketing results every day. The most progressive and fastest growing agencies are also delivering on key business metrics. As clients demand greater strategic value from their partners, digital agencies are looking beyond the standard ad platforms to understand and prove their real impact to brick and mortar businesses. Join the Reveal Mobile webinar on May 18th at 2pm ET to learn from leading independent agencies that are driving business-level KPIs for marquee brick and mortar clients. Click for more
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