For D2C brands, the pandemic-driven decrease in TV costs is "dramatically changing the risk profile," says Chuck Hengel, CEO of Marketing Architects. Read the whole story
Recommerce platform's ads show people virtually high-fiving as they make money getting rid of hand mixers, basketballs and video game consoles. Read the whole story
This global pandemic is delivering a massive silver lining for Walmart -- and it seems to have finally found its footing in ecommerce. Read the whole story
For the most progressive, digital-first brands, AI-Powered Copywriting is the mission-critical 'must-have' for marketers looking to buck the trend and drive serious commercial results in 2020. Join Parry Malm, CEO and co-founder of Phrasee, on June 4th at 11AM ET as he addresses the unanswered questions about the role of AI in defining the future of marketing. Register here.
Retail analysts say no --- while COVID-19 may have been the final straw, the 118-year-old retailer has been circling the drain for some time. Read the whole story
Email ranks third in usage among digital channels, followed by social. A study by Salesforce reflects changing patterns in customer engagement. Read the whole story
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