Could things go better with Coke Energy? We'll probably never know, given the news that Coca-Cola plans to discontinue Coke Energy in U.S. and Canada. Read the whole story
Colgate-Palmolive is out to rejuvenate Tom's of Maine with new products, packaging and marketing. It's also beta-testing a D2C launch. Read the whole story
There'll be red, white and blue designs for July 4, and winter holiday cans featuring Wilson, a one-and-a-half-year-old Saint Bernard from Colorado. Read the whole story
Last year, many media executives found themselves under increased pressure to adapt to changes in advertiser spend or suffer significant losses in revenue. Yet, nearly all (94 percent) publishers bounced back from revenue challenges by the end of 2020. Join Boostr on 6/8 at 1pm ET as they discuss what strategies were used, which ones publishers should double-down on, and what industry executives plan to focus on in the next six months. Register today!
Video spots, OOH ads answer the question: How many ways can you integrate the letters in a brand name like Aha into everyday conversation? Read the whole story
"We want to tap into our consumer's naturally optimistic mindset, and 'Sun's Up' does just that," says E. & J. Gallo's Brandon Lieb. Read the whole story
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