One test includes a drive-in climate chamber with the ability to set temperature ranges between --94 to 266 F to mirror hundreds of possible climate conditions. Read the whole story
The Portland-based agency succeeds BBDO in the role. BBDO will handle CRM duties in the U.S. WPP continues to handle media duties globally. Read the whole story
With the emergence of connected experiences in transit, automation breakthroughs and a greater focus on cars of the future as dwell spaces, the car is looking a lot different to marketers. Join the Waze webinar on 11/2 at 2pm EST as Waze reveals how brands can capitalize on this significant opportunity in a way that provides a genuine value exchange. Click for more
A key concern for brands is that some of the most popular digital channels among younger consumers provide fewer opportunities for ad breaks. Read the whole story
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