Tesla is performing poorly this year, with the lowest rate for responding to negative reviews and the lowest engagement scores of all brands analyzed. Read the whole story
Distinct from typical "used cars," so-called "CPO" vehicles include benefits formerly available only with the purchase of a new car. Read the whole story
"The biggest story here, in our opinion, is that Chevy/Ford still dominates Midwest and southern states," PartCatalog.com's Alan Marek tells "Marketing Daily." Read the whole story
For the past 5 years, MediaPost has succeeded in creating a hub for brand marketers at the New York International Auto Show with its Marketing: Automotive conference. Gain valuable insights from leading automotive marketers about how they are positioning their products and targeting new car owners in a market ripe with massive change. Click for more
"We are evolving from talking about what a tire does, to what a tire enables you to do," Goodyear's Todd Macsuga tells "Marketing Daily." Read the whole story
"Automotive advertisers relying on linear TV to generate traffic are wasting money," Cars.com's Dean Evans tells "Marketing Daily." Read the whole story
Nickelytics signs up drivers of ride-hailing companies like Uber and Lyft, wraps their cars in advertising and then tracks who sees the ad. Read the whole story
Simply tweeting #MinionDemand + [red car emoji] would engender a cheeky response with a link to schedule the personal, hassle-free test drive. Read the whole story
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