"We are very much a brand 'for the drivers' -- focused on merging the car folks with the tech and lifestyle world," says Lotus' Mike Johnstone. Read the whole story
The campaign extends to Honda social media channels in mid-January with three 15-second videos that use artificial intelligence technology. Read the whole story
In conjunction with the New York International Auto Show at the Jacob Javits Center, MediaPost will return to host our Marketing:Automotive Conference on Wednesday, March 27th. Register today and gain valuable insights from leading automotive marketers about how they are positioning their products and targeting new car owners in a market ripe with massive change. Click for more
The influencer campaign revolves around a version of the truck - stripped of all of its Volvo branding, wrapped in a striped design and ... Read the whole story
OpenAI announced the app store at its first annual developer conference and said it would open late November. The plans changed, likely due to ... Read the whole story
Social listening is the practice of analyzing online conversations about your brand, competitor brands, and related keywords to learn more about your audience. Read the whole story
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