Genesis has been playing up its racing and sports affiliations, but the brand still considers fashion and influencers important to the brand ethos, Tedros Mengiste, chief operating officer, tells MediaPost. Read the whole story
Ford's "Committed to America" ad jumped to #4 in the MarketCast's Brand Effect database for car ads, out of the more 175 auto ads ... Read the whole story
Consumers care more about patriotism this year, with 85% (+5) rating patriotism as "extremely" (45%) or "very" (40%) important, per Brand Keys. Read the whole story
TikTok is rolling out a new "Live" feature designed to help live streamers better engage with their viewers, according to screenshots flagged on Threads. Read the whole story
You are receiving this newsletter at [email protected] as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future you may opt-out here.
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
