"We've added voiceovers for our commercials with American accents," Hembrough tells DriveTime. As a result, recognition, recall and consideration have risen dramatically. Read the whole story
The automaker announced today the creation of a brand marketing team and appointed Emilie Cotter to head it, effective immediately. Read the whole story
The creative debuts as Ford and the two other Detroit automakers continue to negotiate with the United Auto Workers for a new contract. Read the whole story
At the Brand Insider Summit: QSR event, we will gather the top marketing minds in quick service and fast-casual dining for a deep dive that explores the best practices and strategies needed to succeed in this highly-competitive, rapidly evolving sector. There is no doubt all QSR marketers and the solutions providers they work with will come inspired and full of new ideas! Click for more
The automaker is often asked if the house is "real," which prompted the idea for the Zillow collaboration, Nissan's Marisstella Marinkovic tells "Marketing Daily." Read the whole story
GM's work with Google Cloud is "another example of our efforts to transform how customers engage with our products and services," says GM's Abbott. Read the whole story
This year's "Mini Together" Oct. 21 event will feature an app-based adventure following a game board that includes a mix of tasks and trivia. Read the whole story
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