Marketing automation: overloaded, underutilized, and overdue for a reset

It’s the backbone of your martech stack—and yet, marketing automation platforms are the most replaced tools five years running. Why? Because too many overpromise, under-integrate, and get sidelined by budget scrutiny.

MarTech's Marketing Automation Platforms: A Marketer’s Guide offers a clear-eyed look at what’s really happening—what’s working, what’s underdelivering, and where vendors are finally starting to differentiate. Inside, you’ll find:

Whether you’re investing in a new platform or rethinking your existing one, this report gives you the clarity—and context—you need.

In a crowded category, differentiation starts with insight.